(888) 900 0205Professional Liability for Advertising Agencies
Advertising agencies provide important services for other businesses, professionals and celebrities. No matter how large or small your clientele is, they trust you to take care of their needs when it comes to creating professional advertising campaigns. However, if you make a mistake with just one advertisement, your client could suffer big losses. Protect yourself from the legal fallout that may occur with mistakes by carrying advertising agency professional liability insurance.
What's Covered Under Advertising Agency Professional Liability
This type of insurance covers the most common risks you’ll face in the advertising world. If a client claims that your campaign caused financial loss due to poor advice, failure to deliver on agreed terms, or even an unintentional copyright infringement, your policy can help cover the legal fees and potential settlements.
Claim example: Let’s say your agency creates a campaign for a client, but it accidentally uses a tagline similar to a competitor’s. The client could face legal action, and they might come after you for the mess. Your professional liability coverage would step in to handle the claim, including the cost of defending your agency.
What's Not Covered Under Advertising Agency Professional Liability
There are a few things this insurance won’t handle. For example, if one of your employees damages a client’s property while on site, or if there's an incident involving employee injuries, those claims would fall under different policies like general liability or workers' compensation.
Claim example: Imagine one of your employees trips and spills coffee on a client’s laptop during a presentation. Unfortunately, that’s not something Advertising Agency Professional Liability Insurance would cover. You’d need to look at your general liability policy for help with that one.
Who Needs Advertising Agency Professional Liability Insurance
If you're in the business of selling creative services—advertising agencies, marketing consultants, PR firms—this coverage is right up your alley. Graphic designers, web developers, and branding specialists also fall into the category of professionals who should strongly consider getting professional liability insurance. Pretty much anyone who provides expert advice or creative services can benefit from the protection this insurance offers.